Contents page and DP spread conventions

Blink 182 and Green Day

These are bands whose music fit in to the genre of my magazine

Video Inspiration

I have uploaded these videos because they reflect the genre of my magazine

Music Mag Mood Board

Prelim task framing examples

DP Spread mock up

Uses and Gratification theory

Uses and gratification Theory

Uses and gratification theory states what people do with media rather than what media does to people. In other words what needs do people use media for. There are several types of needs which people use media for;

• Cognitive needs
• Affective needs
• Personal Integrative needs
• Social Integrative needs
• Tension free needs

Cognitive needs

People use media for acquiring knowledge, information etc., Among the audience some of them have intellectual needs to acquire knowledge this is not common to all only certain people have their need, each person have a different need for e.g. quiz programs on TV, in order to acquire knowledge and information you will watch news to satisfy the need, search engines in the internet, they make use of these to gain more knowledge. Particularly for the internet search engine they can browse for any topic under the run with no time restriction.

Affective needs

Affective needs include all kinds of emotions, pleasure and other moods of people. People use media like television to satisfy their emotional needs.
Personal Integrative needs
This is when people use TV to make themselves feel better/ gain self-esteem. This makes people want to change themselves and give them motivation to change. Adverts are one way in which people fulfill these needs.
Social Integrative Needs
This is the need people have to communicate with family and friends people use the media in this way by using social networking sites such as Facebook etc. Another way is watching a TV program because your friends watch it so you have something to talk about.
Tension free needs
This is when people use the media to relax although some may watch a film while others may listen to the radio because the way in which people fulfill this need is individual to them because people are not all the same.
 Information from http://communicationtheory.org/uses-and-gratification-theory/

LIIAR Analyses

Focus group

Music Mag Contents and Front Cover Mock up

Reader Profile

Reader profile

The Kerrang! reader.

Gender Ratio

41%59%

ABC1 profile

49.8%

Age Range

15-24	25-34	35-44	45-54	55-64	65+
6965.9%	12.8%	9.3%	6.3%	1.6%	0.5%

Source: NRS July 2011 - June 2012

This shows that KERRANG! Is mainly bought by men with women slowly catching up to men with a 1% increase since 2006 to 2012. Men aged 15-24 are the demographic that KERRANG! Is bough by and in the older reader profile it tells you the lifestyle of people in this demographic and something related to KERRANG! In that it says that on average a reader of this magazine will buy 31 albums a year. It also mentions that readers enjoy computer games, media and fashion also it mentions that modern youth are media savvy. The adult circulation number from 2006 is 85,377 the median age of a reader of KERRANG! Is 19 years old. It says the 15-24 year old readers are sharp, intelligent and rejoice in their individuality. It describes itself as a world where Jackass meets PlayStation and skate culture meets iPod.  Between July 2011 and June 2012 the amount of people who bought KERRANG! That are aged between 15 and 24 was 65.9% representing clearly the target audience of KERRANG! With the closest number to that is the 12.8% of 25-34 year olds that bought KERRANG! In that time period. Not surprisingly the over 65’s are the people that are statistically less likely to buy this magazine as only 0.5% of the KERRANG! readership is compose of people within this age group because traditionally this is not the genre of music that older people tend to listen to.