Reader Profile

Reader profile

The Kerrang! reader.

Gender Ratio

41%59%

ABC1 profile

49.8%

Age Range

15-24	25-34	35-44	45-54	55-64	65+
6965.9%	12.8%	9.3%	6.3%	1.6%	0.5%

Source: NRS July 2011 - June 2012

This shows that KERRANG! Is mainly bought by men with women slowly catching up to men with a 1% increase since 2006 to 2012. Men aged 15-24 are the demographic that KERRANG! Is bough by and in the older reader profile it tells you the lifestyle of people in this demographic and something related to KERRANG! In that it says that on average a reader of this magazine will buy 31 albums a year. It also mentions that readers enjoy computer games, media and fashion also it mentions that modern youth are media savvy. The adult circulation number from 2006 is 85,377 the median age of a reader of KERRANG! Is 19 years old. It says the 15-24 year old readers are sharp, intelligent and rejoice in their individuality. It describes itself as a world where Jackass meets PlayStation and skate culture meets iPod.  Between July 2011 and June 2012 the amount of people who bought KERRANG! That are aged between 15 and 24 was 65.9% representing clearly the target audience of KERRANG! With the closest number to that is the 12.8% of 25-34 year olds that bought KERRANG! In that time period. Not surprisingly the over 65’s are the people that are statistically less likely to buy this magazine as only 0.5% of the KERRANG! readership is compose of people within this age group because traditionally this is not the genre of music that older people tend to listen to.